Footlights Dedicated to Illuminating Theater and Connecting to Audiences
the Guardian: When was the last time you went to a new theatre show you knew nothing about? In a venue you had never been to before? Where you read the blurb, looked at the image and decided to buy tickets, despite having never heard of the company or the show, or read any reviews of it? ARC’s Pay What You Decide gets a 6 month trial. http://bit.ly/1HSW6Sc
Tags money The Guardian theater culture
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This works! Ask anyone who produced a show in a Fringe Festival (especially Hollywood Fringe) who offer Pay What You Can! The PWYC option boosts ticket sales when you need audience members! It works there and people love it!!!