We Asked Audiences to Set Their Own Price for Tickets

the Guardian: When was the last time you went to a new theatre show you knew nothing about? In a venue you had never been to before? Where you read the blurb, looked at the image and decided to buy tickets, despite having never heard of the company or the show, or read any reviews of it? ARC’s Pay What You Decide gets a 6 month trial. http://bit.ly/1HSW6Sc

About Tracey Paleo

Tracey Paleo is Associate Editor at FootLights Magazine. She's also the Founder and Chief Editor of the arts and culture site, Gia On The Move, where she often reviews live performance events.

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One comment

  1. This works! Ask anyone who produced a show in a Fringe Festival (especially Hollywood Fringe) who offer Pay What You Can! The PWYC option boosts ticket sales when you need audience members! It works there and people love it!!!

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